United States securities and exchange commission logo July 19, 2023 Samuel D. Bush Chief Financial Officer Saga Communications, Inc. 73 Kercheval Avenue Grosse Pointe Farms, Michigan 48236 Re: Saga Communications Inc. Form 10-K for the Year Ended December 31, 2022 Filed March 16, 2023 8-K filed May 3, 2023 File No. 001-11588 Dear Samuel D. Bush: We have reviewed your June 29, 2023 response to our comment letter and have the following comment. In our comment, we ask you to provide us with information so we may better understand your disclosure. Please respond to this comment within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comment applies to your facts and circumstances, please tell us why in your response. After reviewing your response to this comment, we may have additional comments. Form 8-K filed May 3, 2023 Selected Consolidated Financial Data For the Three Months Ended March 31, 2023 and March 31, 2022, page 3 1. We note your response to prior comment 2. Please clarify your statement that you do not view Amount available for dividends or other corporate purposes as a liquidity or performance measure and tell us why you believe each of the reconciling items is appropriate to arrive at a non-GAAP measure for which the most directly comparable GAAP measure is Cash flows from operating activities. In addition, tell us how you considered Question 102.07 of the C&DI on Non-GAAP Financial Measures as it does not appear that you should imply that this measure represents the residual cash flow available for discretionary expenditures. You may contact Kathryn Jacobson, Senior Staff Accountant at (202) 551-3365 or Robert Samuel D. Bush Saga Communications, Inc. July 19, 2023 Page 2 Littlepage, Accountant Branch Chief at (202) 551-3361 if you have questions regarding comments on the financial statements and related matters. FirstName LastNameSamuel D. Bush Sincerely, Comapany NameSaga Communications, Inc. Division of Corporation Finance July 19, 2023 Page 2 Office of Technology FirstName LastName