United States securities and exchange commission logo June 2, 2023 Samuel D. Bush Chief Financial Officer Saga Communications, Inc. 73 Kercheval Avenue Grosse Pointe Farms, Michigan 48236 Re: Saga Communications Inc. Form 10-K for the Year Ended December 31, 2022 Filed March 16, 2023 8-K filed May 3, 2023 File No. 001-11588 Dear Samuel D. Bush: We have limited our review of your filing to the financial statements and related disclosures and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to these comments within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response. After reviewing your response to these comments, we may have additional comments. Form 8-K filed May 3,2023 Exhibit 99.1 Saga Communications, Inc. Reports 1st Quarter 2023 Results, page 1 1. In the first paragraph of your earnings release, you reported Free Cash Flow, a non-GAAP liquidity measure, but omitted cash flows from operating activities, its most comparable GAAP measure. Please revise in future filings. Refer to Question 102.10(a) of the C&DI on Non-GAAP Financial Measures Selected Consolidated Financial Data For the Three Months Ended March 31, 2023 and March 31, 2022, page 3 2. Please reconcile the non-GAAP liquidity measure Free Cash Flow to Cash Flows from Operating Activities, its most comparable GAAP measure, in lieu of Net Samuel D. Bush Saga Communications, Inc. June 2, 2023 Page 2 Income. Additionally, clearly label Free Cash Flow and Station Operating Income (on page 5) as Non-GAAP Measures. Refer to Question 100.05 of the C&DI on Non-GAAP Financial Measures. In closing, we remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. You may contact Kathryn Jacobson, Senior Staff Accountant at (202) 551-3365 or Robert Littlepage, Accountant Branch Chief at (202) 551-3361 with any questions. FirstName LastNameSamuel D. Bush Sincerely, Comapany NameSaga Communications, Inc. Division of Corporation Finance June 2, 2023 Page 2 Office of Technology FirstName LastName